Boomer Entrepreneurs: 3 Fitness Workouts to Keep Your Home-Based Business in Shape

Boomer Entrepreneurs: 3 Fitness Workouts to Keep Your Home-Based Business in Shape
by Susan Freidmann - "Dedicated to Helping You Succeed!"


How often do you exercise your boomer entrepreneurial muscles?  Do you have a regular workout designed to increase your home-based business dexterity and boost results? 

Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your target marketing strategy, or just general overall fitness, a regular workout program is essential.

Fitness Level 1 - You never or rarely stretch
Geared to the low risk-taker boomer who avoids change and rarely deviates from an establish routine.  To increase your level of flexibility in the marketplace, make a plan to stretch your business muscles every day.  Be willing to take a risk and differentiate a little from your regular routine. Challenge yourself to do something new.

Strength component: Define exactly why you are in business, your niche market, and what you want to achieve in the short, and long-term. 
Aerobic component: Brainstorm possible ideas to get your major muscle groups working in a rhythmic fashion.  Consider giving your home-based business a facelift by adding some different marketing strategies.
Flexibility component: Use a business coach to help add some new blood to your working muscles, to challenge you to get you out of your comfort zone, to attract more business activity and increase results. 
Use this gentle routine regularly, at least 1-3 times a week to increase a sense of accomplishment and well-being, as well as decrease the risk of painful unproductive results.

Fitness Level 2 - You occasionally stretch most of the major muscle groups
Designed for boomer entrepreneurs who want more of a challenging results-oriented workout to increase their target market strength and flexibility. 

Strength component:  Building strength in your major muscle groups involves weight training and cardiovascular work.  You are making headway when you're dedicated to an improvement program. 

Aerobic component:  The goal is to get your heart rate into the target zone and sustain that pace for an extended period.  This means targeting your promotional marketing workout to those people who you want to actively to attract to your business, possibly through your website if you're involved in Internet marketing, and to do business with you. 

Flexibility component: Your company’s range of motion will vary depending on its age, activity and structure.  The good news is that your degree of flexibility can always be increased.  Take time to explore what your prospects want and like, so that you can tailor and target your marketing activity accordingly.

Fitness Level 3 - You always stretch the major muscle groups
Designed for the serious boomer entrepreneur who wants to build marketing endurance, strength and muscle tone.

Strength component:  You make up the strength and backbone of your company presence on the Internet. You represent everything your company stands for, so be selective about the promotional choices you make.
Aerobic component:  Content marketing is one of the most successful ways to pump blood into your business marketing activity.  Write articles, special reports, ebooks, to help build your expertise. Also initiate relationships though social media, specifically Facebook, LinkedIn and Twitter. Constantly be on the look out for opportunities to promote your home-based business.

Flexibility component:  Reduce the possibility of sales injury and market muscle soreness with a flexible and timely lead-management plan.  As you get leads through your Internet marketing efforts, have a follow-up plan in place.

Conclusion
No matter what your fitness level or business goals, your home-based business will look and feel better when you regularly participate in a targeted marketing workout program.

Wisanow contributor, Susan Freidmann is Originally from London, England, Susan Friedmann, is an internationally recognized niche marketing expert and “how-to” coach, aka The NichePreneur Coach. As an innovative and insightful business coach, she enjoys working with baby boomer entrepreneurs who want to grow their home-based business using niche marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.

She is a regular contributing writer to numerous professional and trade publications.  A prolific author, Susan has written twelve books including her bestseller “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” “Meeting & Event Planning for Dummies,” and many other titles.  Several of her books have been translated into multiple languages, and her training materials are used worldwide.  Susan has appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business.

She has earned the Certified Speaking Professional, CSP, the highest earned level of recognition that a professional speaker can achieve.
http://susanfriedmann.com/