You’re only as old as you feel… and women feel past it at 29!
an article on Avalon Funeral Plans Blog April, 2011

Shocking new research has revealed that women consider themselves ‘old’ at 29 – the same age as Beyoncé, Natalie Portman and Britney Spears!
The study into perceptions of age, which was conducted by Avalon Funeral Plans, revealed that whilst women see themselves as ‘past it’ before they have even hit 30, men only consider themselves ‘old’ at the age of 58.
50 per cent of women said they first feel old when they notice their assets starting to ‘head south’. Other reasons for feeling old included saggy skin, with more than 10 per cent of women saying that their ‘turkey neck’ made them feel granny-like.
Finding their first grey hair made more than a quarter of women feel ancient, whilst three per cent said they’d feel old when, horror of horrors, they realised they’d turned into their mother!
On the other hand, nearly two thirds of male participants said they’d only feel old when their ability to ‘perform’ in the bedroom decreased! 22 per cent said they’d know they’d reached old age when they thought the music was too loud in bars.
Mike Cooper, founder and managing director of Avalon Funeral Plans, said: “It’s strange that we see other people completely differently than the way we see ourselves. Just when a man thinks he’s reached his peak, women think he’s past it!
“What I think these results show is that age is truly in the mind. You’re only as old as you feel and Avalon is testament to the fact that you can find happiness at any age. Some of our customers are in their eighties and living their lifelong dreams.”