Why 50+ Midlife Women? *
One in eight kiwis are over 50 women, with increasing spending power, time available and peer influence.
With Wisanow you now have a truly interactive medium to promote your brand and drive sales to this key and growing segment of the population.
Communicate Deeply
Our philosophy on advertising is to move away from a conglomerate of busy ads which for women are distracting, to the recognised trend toward interactive, needs based and information rich copy which adds value to and supports women’s decision making processes .
Our members say:
I have been on this site for half an half an hour and am loving it! Joyce
Another new member giving heartfelt thanks! With very best wishes for your success Hilary
I have just looked at your website – it’s fantastic Jude
What a discovery –it’s like opening a box of chocolates Chilaa
Why 50+ Midlife Women? *
The 40-64 age group is growing faster than the whole population - 55% are women
1 in 8 kiwis are women over 50 – a massive 715,000
Every hour almost 3 women in NZ turn 50
50+ women take more risks, try new products and have time for new technologies
They are avid internet users.
* sources of information: Statistics NZ and Splash Marketing
Why Promote Online?*
70+% of women access the internet daily and this continues to grow.
138,000 women over 55 have Facebook profiles in NZ
Online advertising is the fastest growing media channel in NZ
81% of the 50+ demographic buy online within a 12 month period
Why promote on wisanow.co.nz?
Wisanow is the leading online community designed exclusively for midlife women in NZ
Wisanow reached the goal of 5,000 unique monthly browsers within 3 months of start-up
The Wisanow community are very interactive. The newsletter has an open rate or up to 46% and currently close to 700 subscribers.
Thanks WN. Wow you have so many great articles and links to other websites , it's mind-blowing! Nedina
What a surprise
What a treat the makeover will be- I'm stunned! As a single mum of 5 children Ann
The day at the seminar was the very thing I needed to start my life again, albeit a very different one Frances
Target Your Brand to Our Audience
__________________________________
Health & Midlife Issues
The art of maintaining a healthy lifestyle once you have reached mid life is one of the keys to making the most out of second adulthood. Over 70%of the posts in the forum are on health and mental issues.
Style, Beauty & Women Shopping
Our aim in this section of the website was for women to take advantage of what experts were saying on the subject of having women experience the joys of living in their own personal present. By finding their own style and what works for them, they could experience a renewed sense of self.This has been borne out by the statistics of member readership of this type of article in any of our newsletters.Over 50% of the viewers open these articles.
Money & Finance
It wasn’t until we started reading posts in the forum and collating statistics on newsletter articles that we realised just how many women do not have the necessary funds to see out their retirement years. Women in their 50’s have not been exposed at an early age to taking complete responsibility for their own livelihoods.There is a massive eagerness out there to learn from sympathetic experts.
Women’s Travel
At least 46% of 50+ women travel at least twice a year, both within NZ andoverseas.Most travel is event based i.e..to visit family although over 70% are interested in cruising but would like companions to travel with.
Lifestyle – Food, Family, Home & Garden & Entertainment
Over 30% spend regularly on entertainment, over 70% are pet owners, over 90% are interested in home and garden and over 70% are avid book readers. All consume food everyday and love recipes.
Sponsorship packages
Wisanow offers each sponsor a full integrated package enabling multiple touch points with the target audience.
Display Ads Skyscraper display: On all relevant pages of the main applicable category Plus one week on the home page per 3 month period. Placement RHS as close to the top as possible
OR Rectangle: Click to your website or your article/advertorial on wisanow which would then click through to your website. Includes 25 word promotion and can include video. Plus one week promo on ‘Right Now on Wisanow’ on Home Page per 3 month period. Placement above the fold RHS. -Click to your website or your article/advertorial on wisanow which would then click through to your website. Includes 25 word promotion.
Advertorial1. Advertorial page with up to 500 words and 5 images with click through to your website. Able to be updated throughout the year with new offers or information.
2. Text links inserted into advertorial
Email and Social Media
Fortnightly newsletter insertions (every second month) for the duration of the contract (advertorial) can also include small image or logo. Works with promotional packages
Social media alerts in our active Facebook pages and Twitter account.
Competitions and VIP Coupons
1. Promotional packages for competitions to be run by wisanow for sponsors product
2. VIP Coupons given with Platinum members subscription and marketed prominently on home page, newsletters and all main pages
Packages(costs exclude GST)
1. Main sponsorship: To discuss costs for the package as detailed above -Contact us at info@wisanow or Geraldine 021 977 288, Raewyn 021 931 045
2. Coupons only: $100 p.a *.- This includes:
Supply with all VIP memberships
Coupon promotion in all newsletters and in all sections of wisanow website
Promotion in all advertising ie Facebook and events and any print media
3. Promotion only:$100 per promotion or per campaign *
Goods/services offered for competition/draw with expiry date.Promotion in newsletters,homepage,competitions page
*all payments in advance. All prices quoted are exclusive of GST
Technical Specs:
Creative
Pixels (width x height)
Max file size
Skyscraper
160 x 600
25kb
Rectangle
300 x 250
30kb SWF, 20kb JPEG
Newsletter insertions
20 word max 100x120
per image
Feature Promotion
50 words, 3 images
“
Text links in advertorials
5 links
Accepted Data Formats Include
GIF, JPG, SWF, video for rectangles
Contact us at info@wisanow or Geraldine 021 977 288, Raewyn 021 931 045, to discuss individual options.
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experts were saying on the subject of having women experience the joys of living in their own personal present. By finding their own style and what works for them, they could experience a renewed sense of self.
newsletter articles that we realised just how many women do not have the necessary funds to see out their retirement years. Women in their 50’s have not been exposed at an early age to taking complete responsibility for their own livelihoods.
