Advertise

Engaging Women over 50 - (1 in 8 Kiwis)

Click here for advertising rate card 

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Get access to the fastest growing market in New Zealand
The baby boomer demographic is too important to ignore:
• 1 in 4 kiwis are 50 or over (1.3m).
• Over 50,000 people will turn 50 this year
• They control 65% of disposable income and within 15 years will account for 80% of individual net worth
• Baby boomers have a strong influence on the purchase decisions for their entire family with advice for their parents, children and grandchildren
• 87% are mortgage free by the age of 60

Overall they:
• spend 16% more per person than the average kiwi
• account for - 44% of travel expenditure
- 50% of face care purchases
- 55% of coffee purchases
- 39% of alcohol purchases
- 25% of toy purchases
- 60% of new car purchases
- 43% of TVs and 46% of all large appliances sold
• 70% access the Internet daily and this continues to grow

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Why 50+ Midlife Women? * One in eight kiwis are over 50 women, with increasing spending power, time available and peer influence. With Wisanow you now have a truly interactive medium to promote your brand and drive sales to this key and growing segment of the population. Communicate Deeply Our philosophy on advertising is to move away from a conglomerate of busy ads which for women are distracting, to the recognised trend toward interactive, needs based and information rich copy which adds value to and supports women’s decision making processes .		Our members say: I have been on this site for half an half an hour and am loving it! Joyce Another new member giving heartfelt thanks! With very best wishes for your success Hilary I have just looked at your website – it’s fantastic Jude What a discovery –it’s like opening a box of chocolates Chilaa
Why 50+ Midlife Women? * The 40-64 age group is growing faster than the whole population - 55% are women 1 in 8 kiwis are women over 50 – a massive 715,000 Every hour almost 3 women in NZ turn 50 50+ women take more risks, try new products and have time for new technologies They are avid internet users. * sources of information: Statistics NZ and Splash Marketing	Why Promote Online?* 70+% of women access the internet daily and this continues to grow. 138,000 women over 55 have Facebook profiles in NZ Online advertising is the fastest growing media channel in NZ 81% of the 50+ demographic buy online within a 12 month period Why promote on wisanow.co.nz? Wisanow is the leading online community designed exclusively for midlife women in NZ Wisanow reached the goal of 15,000 unique monthly browsers just over 1 year from start-up The Wisanow community are very interactive. The newsletter has an open rate of up to 46% and currently over 3,000 subscribers.	Thanks WN. Wow you have so many great articles and links to other websites , it's mind-blowing! Nedina What a surprise What a treat the makeover will be- I'm stunned! As a single mum of 5 children Ann The day at the seminar was the very thing I needed to start my life again, albeit a very different one Frances

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Target Your Brand to Our Audience

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Health & Midlife Issues

The art of maintaining a healthy lifestyle once you have reached mid life is one of the keys to making the most out of second adulthood. Over 70%  of the posts in the forum are on health and mental issues.

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Style, Beauty & Women Shopping

Our aim in this section of the website was for women to take advantage of what experts were saying on the subject of having women experience the joys of living in their own personal present. By finding their own style and what works for them, they could experience a renewed sense of self.  This has been borne out by the statistics of member readership of this type of article in any of our newsletters.  Over 50% of the viewers open these articles.

 

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Money & Finance

It wasn’t until we started reading posts in the forum and collating statistics on newsletter articles that we realised just how many women do not have the necessary funds to see out their retirement years. Women in their 50’s have not been exposed at an early age to taking complete responsibility for their own livelihoods.  There is a massive eagerness out there to learn from sympathetic experts.

 

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Women’s Travel

At least 46% of 50+ women travel at least twice a year, both within NZ and    overseas.  Most travel is event based i.e..to visit family although over 70% are interested in cruising but would like companions to travel with.

 

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Lifestyle – Food, Family & Entertainment

Over 30% spend regularly on entertainment, over 70% are pet owners, over 90% are interested in home and garden and over 70% are avid book readers. All consume food everyday and love recipes.

Plus over 60% of respondents of our recent survey say time to themselves to pursue interests they are passionate about is one of their most important 'Feel Good' factors.

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Integrated Sponsorship/advertising packages

Wisanow offers each sponsor a full integrated package enabling multiple touch points with the target audience.

Includes

• Feature company pages in a website category of your choice with promotional material about your product or service with up to 10 links to your website.
• Display ads
• Goods/services offered for competition/draw with 6 week expiry date.
• Promotion in Facebook campaigns
• Promotion in weekly newsletters,
• Homepage Directory Feature for 1 week on rolling 12 month
• Full directory listing for company which includes personal page and links to company site
• Competitions page with full links to company site or email
• Supply of all entrants details for promoters database

Display Ads Skyscraper display: On all relevant pages of the main applicable category Plus one week on the home page per 3 month period. Placement RHS as close to the top as possible OR Rectangle: Click to your website or your article/advertorial on wisanow which would then click through to your website. Includes 25 word promotion and can include video. Plus one week promo on ‘Right Now on Wisanow’ on Home Page per 3 month period. Placement above the fold RHS. -Click to your website or your article/advertorial on wisanow which would then click through to your website. Includes 25 word promotion. Example: Healthscripts revolving rectangle ad.
Advertorial1. Advertorial page with up to 500 words and 5 images with click through to your website. Able to be updated throughout the year with new offers or information. 2. Text links inserted into advertorial For an example :House of Travel
Email and Social Media Fortnightly newsletter insertions (every second month) for the duration of the contract (advertorial) can also include small image or logo. Works with promotional packages Example: Latest Newsletter Social media alerts in our active Facebook pages and Twitter account.
Competitions and VIP Coupons 1. Promotional packages for competitions to be run by wisanow for sponsors product 2. VIP Coupons given with Platinum members subscription and marketed prominently on home page, newsletters and all main pages
Directory Listing with Home Page & Newsletter Feature Insertion into the wisanow directory of goods and services with a dedicated page to the person to be identified with the product service. Home page feature in the top RHS spot for the two weeks of the newsletter feature.

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 Competition/Promotion only Package - 6 week duration

 

$250 plus gst per promotion -  see wisanow ratecard

1. Goods/services offered for competition/draw with 6 week expiry date.
2. Promotion in Facebook campaigns
3. Promotion in weekly newsletters,
4. Homepage Directory Feature for 1 week
5. Full directory listing for company which includes personal page and links to company site
6. competitions page with full links to company site or email
7. Supply of all entrants details for promoters database

1& 6 Goods offered displayed with links to promoters site on competition page Over a 6 week period, goods chosen and provided by the promotion/sponsor will be featured as a stand alone page under the Living & Going Places section >Competitions page.   This listing is supported by a lead in page.  All promotions ask the sender if they would like two chances of entering by also entering a friend.  All entrants contact details are supplied to the promoter at the close of the campaign.
2. Promotion in Facebook Campaigns Each campaign is promoted through regular Facebook campaigns which link the viewer from the RHS campaign section to the wisanow fan page, then to the website.  70% of entrants to the promotions originate this way.
3. Promotion in weekly e-newsletters In each newsletter, the list of current competitions is detailed with links to each competition for the 6 week duration of the promotion.
4. Home Page Display The RHS banner section is reserved for competition promotions. Plus they are detailed in the text of the appropriate home page section
5 Full Directory Listing with home page and newsletter feature By integrating with wisanow through the promotion process, the promoter/sponsors details are added to the Directory listing which entails a full descriptive entry of the services/goods offered, contact details and map if available plus links to promoters website.  In each issue of the newsletter one directory listing is highlighted.  Each promoter will have the feature slot once during the 6 week campaign. During this time the listing will feature for 1 week on the home page

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Wisanow rate card for advertisers - prices quoted are GST exclusive

Main sponsorship: contact us

1. Competition: $250
Goods/services offered for competition/draw with expiry date.  Promotion in newsletter, homepage, competitions page, & facebook campaigns

2. Solus Email: $500
Sent out to database - currently  aprox. 4,000 subscribers, showcasing product, giveaway or competition.

3. Directory Listing Feature only: $180 on Home Page with Newsletter feature for two week period plus annual directory listing
Standard Directory Listing $50 plus gst per annum

4. Display Ads sizes and rates*
• Run of Site Skyscraper  $250 p/w
• Run of Site showcase  $250 p/w
• Run of Site Text link  $150 p/w
• Solus Email    $500 each
• Newsletter Inclusion  $150 each

*all payments in advance

Technical Specs:

Creative	Pixels (width x height)	Max file size
Skyscraper	160 x 600	25kb
Rectangle	300 x 250	30kb SWF, 20kb JPEG
Newsletter insertions	20 word max 100x120	per image
Feature Promotion	50 words, 3 images	“
Text links in advertorials	5 links

 

Accepted Data Formats Include

GIF, JPG, SWF, video for rectangles

Contact us at info@wisanow or Geraldine 021 977 288, Raewyn 021 931 045, to discuss individual options.